Picnic at the Lawn@Marina Bay set to draw families

10 Jun, 2011

Inaugural outdoor event at event at the newest open civic space in the new downtown civic space in the new downtown

Singapore, 10 June 2011 – Marina Bay Financial Centre, Singapore’s most exciting live play development within the new Downtown, continues to further inject vibrancy in the with Picnic by The Lawn, the first event to be held at The Lawn@Marina Bay.

Held in conjunction with the Father’s Day weekend and The Lawn@Marina Bay, the Picnic participating shops at the Marina Bay Link Mall photobooths, a 7-m tall super slide as well as an inflatable Slide Play area as well as roving acts such as giant puppets and balloon sculptors.

The Lawn@Marina Bay – the urban oasis (MBFC) facing the Marina Bay Waterfront downtown, which is fast evolving.

Mark Goh, Deputy Director (Marina Bay Development Agency) at the Urban Redevelopment Authority (URA), said, “We have envisioned The Lawn@Marina Bay to be an urban park for everyone to enjoy and come together to take part in the various activities planned there. This event offers an opportunity for families and visitors to experience and discover TheLawn@Marina Bay and the many other attractions at Marina Bay”.

Visitors to the Picnic by the Lawn They can have their photos taken at an instant photo booth backdrop. To enhance the unique experience, they colourful wigs, big sunglasses and hats as a memento. In addition, children below can immerse themselves at the 7m tall super slide and bouncing in Play area. Roving acts in the form of giant Flamingo Puppeteers and balloon sculptors add to the festive atmosphere. To add to the revelry, MBLM has also planned a variety of retail promotions.

Picnic by the Lawn event will be greeted by a whole host of fun and free activities. can have their photos taken at an instant photo booth at The Lawn complete with a photo unique experience, they can opt to pose with fun accessories like colourful wigs, big sunglasses and hats as a memento. In addition, children aged can immerse themselves at the 7m tall super slide and bouncing inflatable at the Slide Roving acts in the form of giant Flamingo Puppeteers and balloon sculptors add to the festive atmosphere.

To add to the revelry, MBLM has also planned a variety of retail event will be greeted by a whole host of fun and free activities. complete with a photo can opt to pose with fun accessories like aged 12 years and flatable at the Slide Roving acts in the form of giant Flamingo Puppeteers and balloon sculptors add to To add to the revelry, MBLM has also planned a variety of retail

Rose Tong, Director of Retail Management for Raffles Quay Asset Management (RQAM), asset manager of MBLM said, “We want to give our shoppers an experience beyond shopping and dining at Marina Bay Link Mall which is conveniently located directly below The Lawn. This Picnic by The Lawn helps us to do just that – where parents and children can bond over a fun- filled day in the fresh outdoors – and take the opportunity to experience what Marina Bay is today with the transformation. We look forward to organising more of such activities at The Lawn to add to the vibrancy of the new downtown at Marina Bay.”

Every $30 spent at the mall from 13 to 18 June, will entitle shoppers to a picnic activity coupon, giving their children the opportunity to try their hand at sand art making at the Art & Craft workshop, design and fly their self-made kite, and walk and roll around The Lawn in the inflatable ZORB Ball. During this period, shoppers at MBLM can also redeem an exclusive MBLM picnic cooler bag which includes a Four Seasons Gourmet Market $5 cash voucher, Swissbake cookies and more with just $30 spent. Both the activity coupons and cooler bags are limited to the first 400 shoppers from 13 – 17 June, and the first 500 shoppers on 18 June.

Further, from 27 May – 24 July, shoppers enjoy free parking (with a minimum spending of $30) for 2 hours on weekdays from 2pm and first 4 hours on weekends. Every $30 spent gives shoppers the chance to win cash and other exciting prizes in the SPH’s ‘Shop and Win’ draw.

Shoppers who increase their spending to $100 stand a chance to win prizes worth $7,000 in the Great Singapore Sale Showcase, as part of the joint collaboration by Singapore Retailer Association (SRA), Singapore Tourism Board (STB) and Baywatch Association. Shoppers can also redeem a $10 MBLM gift voucher after 2pm on weekdays or $15 MBLM gift voucher from 10am on weekends, with a minimum spend of $120. Standard Chartered cardholders only need to spend $100. A total of 9 weekly draws will also be held during the promotion, with a MacBook Air to be given away weekly. More information is available on the MBLM website at www.marinabaylink.com.sg.

For more information, please contact: 
Fiona Teo
Fleishman-Hillard
DID: 6424 6959
Email: Fiona.Teo@fleishman.com

Lester Lim
Director of Marketing Communications
DID: 6654 1376
Email: Lester.lim@rqam.com.sg

Rose Tong
Director of Retail Management
DID: 6654 1355
Email: rose.tong@rqam.com.sg

The Lawn@Marina Bay
The Lawn@Marina Bay is a joint project by the Urban Redevelopment Authority (URA) and Marina Bay Financial Centre (MBFC). The 13,000 square metre (approximately 130,000 square feet) park, inspired by Bryant Park in New York, consists of lush green lawns, lined by park benches and shady trees. Located between Marina Bay Suites and the commercial towers of MBFC, the park provides a green oasis for office workers, visitors and residents. The park will also provide a venue for concerts, performances and other public and private events. It is seamlessly linked to the Marina Bay Link Mall and to the nearby Raffles Place MRT station via the Underground Pedestrian network (UPN).

About Marina Bay Link Mall 
Marina Bay Link Mall is the retail component of the integrated Marina Bay Financial Centre development (MBFC), offering a total retail area of 176,000 square feet of quality retail brands, gastronomic indulgence and convenient lifestyle services.

The mall enjoys a high daily captive catchment of savvy and sophisticated office staff and high net worth individuals from 4.3 million square feet of Prime Grade A office space at One Raffles Quay and MBFC.

Phase 1 comprises 93,500 square feet which is primarily Subterranean (sited below TheLawn@Marina Bay), on the street level at the Ground Plaza overlooking the Marina Bay waterfront, Level 33 of MBFC Tower 1, on the ground floor of MBFC Tower 2. Phase 1 of the Mall is now open for business.

Phase 2 comprising 82, 500 square feet will be spread over 3 floors in Tower 3 with TOP expected in 1Q 2012.

The Subterranean component of Marina Bay Link Mall provides a web of seamless connections to the Raffles Place MRT Station, One Raffles Quay, MBFC Towers 1 and 2, Marina Bay Residences as well as office and residential developments fringing the Marina Bay waterfront as well as future developments surrounding the MBFC development. By 2013, the mall will also be seamlessly linked to Downtown MRT station (Downtown Line) which will provide easier access for all to Marina Bay Link Mall, MBFC and Marina Bay.

For more information on Marina Bay Link Mall, please visit www.marinabaylink.com.sg.

Marina Bay Link Mall (Phase 1) is jointly owned by Hongkong Land, K-REIT Asia and Suntec REIT.

About Marina Bay Financial Centre
Marina Bay Financial Centre (MBFC) is being developed by a joint venture comprising three of Asia’s most experienced and trusted property developers – Cheung Kong (Holdings) Ltd, Hongkong Land and Keppel Land, and managed by Raffles Quay Asset Management (RQAM). MBFC sits on a prime 3.55 hectare waterfront site at the heart of Singapore’s new downtown. The tenant-centric design of this purpose-built financial centre combines the best in form and function, making it a key draw for businesses and befitting Singapore’s position as a global financial hub.

MBFC offers a breathtaking blend of three distinguished office towers with nearly 3 million sq ft of Grade A office space, two residential towers comprising 649 luxury apartments and penthouses as well as approximately 176,000 sq ft of retail space to meet the daily convenience of our business community and residents.

MBFC achieved the Green Mark Gold for its office towers 1 & 2, Marina Bay Residences and Marina Bay Suites and the Green Mark Gold Plus for its office tower 3 conferred by the Building and Construction Authority of Singapore. This award recognises the efforts made by the developers to encourage sustainable design practices, and makes MBFC one of the few developments to win more than one BCA Green Mark award.

For more information about Asia’s Best Business Address, please visit the MBFC website @http://www.mbfc.com.sg.

Asset Manager

Raffles Quay Asset Management Pte Ltd
Incorporated in 2001, Raffles Quay Asset Management Pte Ltd (RQAM) was established by Cheung Kong (Holdings) Ltd, Hongkong Land and Keppel Land Ltd with the mandate to market and manage One Raffles Quay. Its portfolio has since expanded to include the Marina Bay Financial Centre (MBFC), which stands out together with One Raffles Quay as premium developments in Singapore’s new downtown at Marina Bay.

Phase 1 Owners

Hongkong Land 
Hongkong Land is one of Asia’s leading property investment, management and development groups with premium commercial and residential property interests across the region. The Group owns and manages some 450,000 sq. m. (five million sq. ft) of commercial space in Hong Kong that defines the CBD, while in Singapore it has a number of major developments. Its subsidiary, MCL Land, is a prominent developer in Singapore. Hongkong Land Holdings Limited is incorporated in Bermuda. It has a premium listing on the London Stock Exchange, and secondary listings in Bermuda and Singapore. It is a member of the Jardine Matheson Group.

K-REIT Asia 
K-REIT Asia is a commercial real estate investment trust (REIT) sponsored by Keppel Land Limited (Keppel Land), one of Asia’s leading property developers.

Listed on the Singapore Exchange Securities Trading Limited by way of an introduction on 28 April 2006, K-REIT Asia has a market capitalization of $1.9 billion and an asset size of $3.5 billion as at 31 December 2010.

K-REIT Asia’s portfolio comprises six quality assets, four in Singapore and two in Australia. In Singapore, these include Bugis Junction Towers, a one-third interest in Marina Bay Financial Centre Towers 1 & 2 and Marina Bay Link Mall, a one-third interest in One Raffles Quay and a 73.4% interest in Prudential Tower. In Australia, K-REIT Asia owns the 77 King Street office tower in Sydney and a 50% interest in 275 George Street in Brisbane.

A pan-Asian REIT, K-REIT Asia’s objective is to generate stable income and long-term growth for Unitholders by owning and investing in a portfolio of quality income-producing commercial real estate and real estate related assets in key cities across Asia.

K-REIT Asia is managed by K-REIT Asia Management limited, a wholly-owned subsidiary of Keppel Land. More information can be obtained from http://www.kreitasia.com.

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